Digital Sales & Marketing Mastery
© 2022 IMPACT, All Rights Reserved 470 James Street, Suite 10, New Haven, CT, (203) 265-4377
Yale Appliance
The team at Yale was frustrated. They had invested heavily in inbound marketing and HubSpot but were not seeing the growth they expected. After discovering They Ask, You Answer and with training from IMPACT, things quickly took off. Today, inbound marketing with They Ask, You Answer is far and away Yale’s largest and more lucrative channel for sales. Their revenue has tripled, and they’ve expanded from one retail location to three.
Read MoreThe team at Yale was frustrated. They had invested heavily in inbound marketing and HubSpot... Read More
We’re now talking…over 100,000 leads a year. Our revenues are now up to $117 million with better margins too.
Steve Sheinkopf
CEO, Yale Appliance
Aquila
Austin, Texas is one of the hottest real estate markets in the country. With so much competition, how can a determined young start-up compete? By using content to build trust and connect with buyers. Aquila Commercial bought in to They Ask, You Answer and never looked back. Today, their internal marketing team produces content that buyers crave and their sales team loves — and they’re bringing in qualified leads like never before.
Read MoreAustin, Texas is one of the hottest real estate markets in the country. With so much compet... Read More
"Within a year, our organic traffic had a 350% increase. In 2 years, we recorded our highest month of traffic at over 23,000, a 1,050% increase."
Kendall Guinn
CMO, Aquila
AIS
Las Vegas-based AIS offers end-to-end solutions for local businesses, ranging from IT and leasing to copier and printer sales. They’d tried inbound marketing in the past, working with a respected agency, but results were underwhelming. But once IMPACT guided them through They Ask, You Answer, AIS started seeing results they couldn’t believe. In just 18 months, AIS’s organic website traffic grew 11X and new leads increased by 350%. That’s translated to huge gains in revenue, too.
Read MoreLas Vegas-based AIS offers end-to-end solutions for local businesses, ranging from IT and l... Read More
"We can attribute about $100,000 in just initial sales...in the last 12 months. When you consider the lifetime value of a customer, that’s over half a million dollars so far."
Keven Ellison
VP of Marketing, AIS
You’ve tried inbound marketing, purchased expensive software like HubSpot, redesigned your website, or even hired a top-tier agency to do it for you. You did all the things you were told to do, made all the investments, yet it's still not working. You need more sales opportunities now. Inbound marketing shouldn’t be so hard.
We'll show you how to become the most trusted and sought-after company in your space by answering the questions real buyers ask better than anyone else. You'll apply the 10 concepts of They Ask, You Answer that almost everyone else ignores but are required to make inbound marketing work.
Thousands of businesses around the world have finally seen the sales results they want from their inbound marketing, and you will too. Stop wasting your resources and start driving real sales with IMPACT and the They Ask, You Answer framework.
They Ask, You Answer is a straightforward framework delivering inbound marketing success. Once you master the 10 concepts, you’ll have an engine to grow your business for years to come. Get started with our free They Ask, You Answer learning center.
IMPACT+ is an online community designed to help you bring They Ask, You Answer to life in your business. Access dozens of courses, live and on-demand conferences, a network of more than 8,000 They Ask, You Answer practitioners, and more.
IMPACT offers intensive and customized 12-24 month programs of coaching, training, and strategy that provide you and your team everything you need to fast-track your success with They Ask, You Answer and take control of your sales and marketing.
Teaches you the core, fundamental, commonly overlooked truths that set the foundation for any marketing campaign.
#1 Digital Marketing Book of all Time.
Explains inbound marketing in a way the average person can grasp.
One of the Top Marketing Books Every CMO Should Read.
In hindsight, They Ask, You Answer seems like such obvious answer that I wish we had connected with IMPACT sooner.
With They, Ask You Answer, it just started clicking. I was looking at the analytics and couldn’t believe it was real. I shutter to think where we would be if we didn’t embrace They Ask, You Answer.
They Ask, You Answer teaches you that your content isn’t about you, it’s about the audience. There’s probably not a better tool to help you succeed with inbound marketing.
#1 Marketing Book to read.
It is for those business owners and marketers who would be willing to temporarily clear away their pre-conceived notions of what they think works, and be open to seeing how a fresh approach has already created transformational success for so many others.
Teaches you the core, fundamental, commonly overlooked truths that set the foundation for any marketing campaign.
#1 Digital Marketing Book of all Time.
Explains inbound marketing in a way the average person can grasp.
One of the Top Marketing Books Every CMO Should Read.
In hindsight, They Ask, You Answer seems like such obvious answer that I wish we had connected with IMPACT sooner.
With They, Ask You Answer, it just started clicking. I was looking at the analytics and couldn’t believe it was real. I shutter to think where we would be if we didn’t embrace They Ask, You Answer.
They Ask, You Answer teaches you that your content isn’t about you, it’s about the audience. There’s probably not a better tool to help you succeed with inbound marketing.
#1 Marketing Book to read.
It is for those business owners and marketers who would be willing to temporarily clear away their pre-conceived notions of what they think works, and be open to seeing how a fresh approach has already created transformational success for so many others.
Why does this matter?
There are very few companies as qualified as IMPACT to help you implement HubSpot and drive sales from your inbound marketing.
Marcus has helped thousands of businesses around the world implement his They Ask, You Answer framework. But before he was a coach, author, and international speaker, Marcus was a “pool guy” trying to save his business from bankruptcy. After experimenting with HubSpot and inbound marketing, he realized something: if he answered customers’ questions better than anyone else, he just might be able to save his business. He was right, and today, that company is now one of the largest pool installation companies in the world. Since then, he’s shared and explained the exact playbook he developed, which he continues to refine and update. He called his approach They Ask, You Answer. Today, Marcus is a co-owner of IMPACT who personally trains each IMPACT coach, and he continues to travel around the world to speak to business leaders.
Recently heard Marcus speak?
Access his speaker resources